The Sunset of a Civic Giant: Inside the Decision to Disband the Itasca Project
MINNEAPOLIS — In a move that has sent ripples through the Upper Midwest’s civic and corporate landscape, the Itasca Project, a powerhouse alliance of business, philanthropic, and public sector leaders that has shaped Twin Cities policy for over two…
Suspended in West Hollywood: How a Living Billboard on the Sunset Strip Redefines Experiential Marketing
WEST HOLLYWOOD, CA — Motorists and pedestrians navigating the sun-drenched corridor of Sunset Boulevard near Selma Avenue were treated to an unusual sight: a fully furnished, three-dimensional room suspended 30 feet in the air inside a billboard…
The Sunset of a Civic Giant: Inside the Decision to Dissolve the Itasca Project
For over two decades, the Itasca Project served as the quiet powerhouse behind some of Minnesota’s most significant regional policy shifts and economic development initiatives. Comprised of a high-level alliance of CEOs, philanthropic leaders, and public…
Suspended in Mid-Air: Inside Netflix’s High-Altitude Experiential Marketing Campaign on Sunset Boulevard
WEST HOLLYWOOD, CA — Passersby navigating the bustling, neon-lit corridor of the Sunset Strip in West Hollywood were greeted by an unusual sight: a fully furnished, three-dimensional micro-apartment suspended 30 feet in the air. Inside this elevated…
The Sunset of the Minnesota Model: Inside the Decision to Dissolve the Itasca Project
For over two decades, the Itasca Project served as the quiet, influential engine room of the Twin Cities’ civic and economic strategy. Comprised of a high-level alliance of CEOs, philanthropic leaders, and public sector officials, the organization was…
Suspended in West Hollywood: How Netflix Built a Living Billboard on Sunset Boulevard to Promote ‘The Last House’
WEST HOLLYWOOD, CA — For decades, the Sunset Strip has served as a canvas for Hollywood’s most ambitious outdoor advertisements. From hand-painted rock-and-roll billboards in the 1970s to massive, high-definition digital displays today, the historic…
Suspended in Mid-Air: How a Living Billboard on Sunset Boulevard Capthes the Essence of Netflix’s Newest Thriller
WEST HOLLYWOOD, CA — Drivers and pedestrians navigating the bustling, neon-lit corridors of the Sunset Strip this weekend were treated to a highly unusual sight: a fully furnished, glass-fronted room suspended 30 feet in the air. Perched directly above…
The Sunset of a Civic Giant: Inside the Decision to Dissolve the Itasca Project
For over two decades, the Itasca Project served as the quiet engine behind some of Minnesota’s most significant regional policy shifts. A coalition of CEOs and civic leaders, it was often described as the "secret sauce" of the Twin Cities—a…
